From October 2019 to August 2021, I consulted for the Digital Initiative at Harvard Business School.
My contributions to this small, dynamic team included editing content, creating web pages, and managing social platforms. I simplified articles drafted by Harvard faculty and other thought leaders about digital transformation in various industries. Finally, I promoted content on social platforms to their audience of tech leaders and makers.
Samples: Web Articles
- Drafted webpages (WordPress)
- Found eye-catching images to illustrate content concepts
- Optimized articles for SEO and interpreted analytics
- Participated in a website redesign and provided constructive feedback
I edited articles and simplified content. 
I helped launch their site redesign and continued to manage content. 
I located “eye-catching” images to illustrate the concepts presented in articles.
Samples: Social Media
Twitter and LinkedIn
- Created and managed content calendar (Sprout Social)
- Tailored content to diverse audience members using persona research
- Scheduled posts to promote web traffic and increase event attendance
- Conducted daily listening and responded to followers
- Applied relevant hashtags, callouts, and campaign codes
YouTube
- Optimized YouTube channel settings
- Inventoried channel content and recommended improvements
- Updated all video titles, playlists, descriptions, and thumbnails for consistency
- Amplified partner’s content and increased channel’s following
