Project Summary: Digital Initiative at Harvard Business School

Harvard Business School Digital Initiative logo

From October 2019 to August 2021, I consulted for the Digital Initiative at Harvard Business School.

My contributions to this small, dynamic team included editing content, creating web pages, and managing social platforms. I simplified articles drafted by Harvard faculty and other thought leaders about digital transformation in various industries. Finally, I promoted content on social platforms to their audience of tech leaders and makers.

Samples: Web Articles

  • Drafted webpages (WordPress)
  • Found eye-catching images to illustrate content concepts
  • Optimized articles for SEO and interpreted analytics
  • Participated in a website redesign and provided constructive feedback

Samples: Social Media

Twitter and LinkedIn
  • Created and managed content calendar (Sprout Social)
  • Tailored content to diverse audience members using persona research
  • Scheduled posts to promote web traffic and increase event attendance
  • Conducted daily listening and responded to followers
  • Applied relevant hashtags, callouts, and campaign codes
  • Optimized YouTube channel settings
  • Inventoried channel content and recommended improvements
  • Updated all video titles, playlists, descriptions, and thumbnails for consistency
  • Amplified partner’s content and increased channel’s following
Screen capture of Digital Initiative YouTube homepage