I stepped in to manage communications for this leader in the lifestyle management space. In 2020, after the pandemic broke out, I helped pivot their messaging and educate members about using food to boost immunity. I produced materials for different reading levels and in various languages (even those I didn’t speak).
Samples: Web Articles
- Built web articles (Custom CMS)
- Edited health content submitted by nutrition experts
- Ensured readability and 8th grade reading level
Samples: Print
- Produced flyers and educational handouts for health plan members
- Managed designer and print vendor
- Customized materials with branding for 20+ clients
Samples: Social Media
- Supervised social media team
- Managed social media and scheduled posts (Twitter, Facebook, LinkedIn, Hootsuite)
- Produced a new social campaign in response to Covid pandemic
- Designed new graphic series (Canva)
- Conducted listening and responded to followers
