Project Summary: Good Measures

Good Measures large logo

I stepped in to manage communications for this leader in the lifestyle management space. In 2020, after the pandemic broke out, I helped pivot their messaging and educate members about using food to boost immunity. I produced materials for different reading levels and in various languages (even those I didn’t speak).

Samples: Web Articles

  • Built web articles (Custom CMS)
  • Edited health content submitted by nutrition experts
  • Ensured readability and 8th grade reading level

Samples: Print

  • Produced flyers and educational handouts for health plan members
  • Managed designer and print vendor
  • Customized materials with branding for 20+ clients

Samples: Social Media

  • Supervised social media team
  • Managed social media and scheduled posts (Twitter, Facebook, LinkedIn, Hootsuite)
  • Produced a new social campaign in response to Covid pandemic
  • Designed new graphic series (Canva)
  • Conducted listening and responded to followers